Rau cov chaw tsim khoom ntawm cov khoom siv roj hmab thiab cov yas xws li nas ncoo, yoga mats, thiab lub qhov rooj mats, kev lag luam toj roob hauv pes hauv 2026 nthuav tawm ob qho kev sib tw loj heev thiab cov sijhawm tsis tau muaj dua. Tom qab lub sijhawm muaj kev tsis sib haum xeeb hauv kev lag luam raw khoom, kev sib tw logic ntawm tag nrho cov roj hmab thiab cov khoom siv yas tau ua rau muaj kev hloov pauv loj. Raws li qhov tshwm sim, kev hloov pauv hauv cov neeg siv khoom lag luam hauv qab yog qhov pom kev loj hlob tshiab rau cov tuam txhab tsom mus rau cov khoom tshwj xeeb no.
Kev hloov pauv kev lag luam: Scale loj hlob raws li "Profitability Challenge" - Premiumization raws li tus yuam sij rau kev tawg
Tuam Tshoj txoj kev lag luam roj hmab thiab yas yog tam sim no nyob rau ntawm qhov tseem ceeb ntawm kev hloov kho cov qauv. Ntawm ib sab tes, lub sector boasts scale loj thiab ruaj khov khoom muaj peev xwm; Ntawm qhov tod tes, nws ntsib qhov tsis sib xws ntawm "ntau cov khoom tsim tawm yam tsis muaj kev nce nyiaj tau los, thiab nce cov nyiaj tau los yam tsis tau nce nyiaj." Raws li cov ntaub ntawv los ntawm Tuam Tshoj Plastics Processing Industry Association, cov khoom lag luam yas kev lag luam cov nyiaj tau los hauv 2025 poob los ntawm 2.9% xyoo-rau- xyoo, thaum tag nrho cov txiaj ntsig tau poob los ntawm 7.7% xyoo- ntawm - xyoo. Qhov teeb meem tseem ceeb nyob rau hauv qhov tseeb tias muaj peev xwm tsim tawm tshiab yog qhov tseem ceeb hauv nruab nrab - mus rau - qis - ntu kawg, ua rau muaj kev sib tw hnyav homogenized rau cov khoom siv dav dav -. Lub caij no, cov khoom lag luam siab - kawg xws li siab - cov khoom ua tau zoo thiab cov roj hmab tshwj xeeb tseem vam khom rau kev xa khoom, ua rau muaj kev pheej hmoo "lub caj dab".
Tawm tsam qhov keeb kwm yav dhau los no, ntshiab "kev ua tsov rog" tsis muaj kev ruaj ntseg ntxiv lawm. Kev lag luam cov kev taw qhia yog kom meej meej piv rau ntsuab, siab - kawg, thiab ntse manufacturing. Piv txwv li, ntawm qhov tsis ntev los no xaus CHINAPLAS 2026, tshaj li ib txhiab "Specialized, Refined, Distinctive, thiab Innovative" (SRDI) cov tuam txhab tau nthuav tawm lawv cov kev tsim kho tshiab. Cov ntaub ntawv ncig, siab -kev ua tau zoo elastomers, thiab lwm yam kev daws teeb meem uas lawv tau nthuav tawm yog txhaj cov kev sib tw tshiab rau hauv cov khoom lag luam hauv qab.
Raw Material Pem hauv ntej: Geopolitical Uncertainty Elevates Supply Chain "Stability" raws li cov cuab yeej tseem ceeb
Nyob rau hauv 2026, thoob ntiaj teb geopolitical uncertainty tau xa ib tug tiag tiag zaj lus qhia rau cov roj hmab thiab yas kev lag luam. Kev cuam tshuam los ntawm kev xa khoom cuam tshuam hauv Strait of Hormuz, cov khoom siv raw khoom tau ntsib qhov tsis txaus ntseeg hauv thawj peb lub hlis twg, ua rau tus nqi dav dav nce thoob plaws hauv cov khoom siv qis. Raws li qhov tshwm sim, qhov kev txhawj xeeb tseem ceeb rau cov neeg yuav khoom thoob ntiaj teb tau hloov pauv los ntawm "tus nqi qis" mus rau "kev ruaj ntseg khoom siv," ua rau cov saw hlau ruaj khov thiab ua kom muaj zog ua kom muaj txiaj ntsig zoo rau cov lag luam.
Rau cov tuam txhab xws li Mingsheng Rubber & Plastics uas ncaj qha ua haujlwm thoob ntiaj teb kev lag luam, qhov kev hloov pauv no sawv cev rau ob qho kev sim thiab lub sijhawm. Cov tuam txhab nruab nrog cov khoom siv raw khoom ruaj khov, kev tswj hwm kev tsim khoom, thiab kev xa khoom yooj yim muaj peev xwm ua tau zoo dua los yeej lub sijhawm ntev - kev ntseeg siab ntawm cov neeg siv khoom thoob ntiaj teb. Qhov tseem ceeb nce hauv kev yuav cov neeg sawv cev los ntawm cov lag luam tawm tshiab xws li Middle East thiab Latin America ntawm CHINAPLAS 2026 ntxiv rau cov neeg lag luam thoob ntiaj teb kev vam khom rau kev ruaj ntseg ntawm Tuam Tshoj cov roj hmab thiab cov khoom siv yas.
Khoom Pem Hauv Ntej: Qhov "Upgrade Battle" Intensifies for Yoga Mats thiab Mouse Pads
Cov kev lag luam niche ncaj qha txuas rau peb cov khoom kab tau dhau los ua ib qho kev siv zog ntawm kev hloov kho dua tshiab.
Yoga Mat Kev Lag Luam: Kev loj hlob yog qhov tseeb, tab sis kev sib tw tau dhau los ua kom zoo dua. Lub ntiaj teb no yoga khoom lag luam tuav lub zeem muag ci, nrog qee qhov kev tshawb fawb kwv yees qhia txog kev loj hlob txhua xyoo ntawm kwv yees li 5.9% los ntawm 2026 txog 2032. Cov qauv hauv Suav teb tshwj xeeb tshaj tawm. Raws li tsab ntawv ceeb toom iiMedia Kev Tshawb Fawb, kev lag luam hauv online yoga lev hauv Suav teb tau nce mus txog RMB 1.56 billion hauv 2025 thiab tau kwv yees tias yuav loj hlob mus rau RMB 1.65 billion hauv 2026.
Qhov kev loj hlob no yog txhawb los ntawm kev nthuav dav cov pej xeem kev noj qab haus huv thiab nce kev cia siab ntawm kev siv. Cov ntaub ntawv qhia tau hais tias 38.1% ntawm cov neeg siv khoom noj qab haus huv siv nyiaj ntawm RMB 600 thiab 900 txhua xyoo, qhia txog kev siv nyiaj ntau heev. Lub caij no, cov neeg siv khoom tsom rau yoga mats tau dhau los ua haujlwm yooj yim, piv rau kev ua tau zoo (kev txhawj xeeb rau 60.3% ntawm cov neeg siv khoom), eco-cov ntaub ntawv tus phooj ywg, cov khoom siv tshuaj tua kab mob, tiv thaiv- kev ua haujlwm tsis zoo, thiab lwm yam ua kom zoo, zoo- taw qhia cov yam ntxwv. Kev lag luam tiam sis qhia meej rau yav tom ntej yoga mats ua ntau ntu (piv txwv li, cov khoom tsim kho rau cov txiv neej, poj niam cev xeeb tub, thiab lwm pab pawg tshwj xeeb) thiab ntau yam tshiab hauv kev ua haujlwm (xws li, eco-tus phooj ywg, tshuaj tua kab mob). Qhov no ua rau muaj kev xav tau ntau dua ntawm cov tuam txhab cov khoom lag luam R & D thiab cov khoom siv tshiab muaj peev xwm.
Mouse Pad Market: Tos lub kiv puag ncig ntawm cov khoom siv thiab kev ua haujlwm. Thaum cov ncauj lus kom ntxaws txog kev lag luam- cov ntaub ntawv dav dav tam sim no tsis muaj, raws li lub khoos phis tawj tseem ceeb, kev ua lag luam nas ncoo kuj tseem siav rau kev txhim kho. Nrog rau qhov tob ntawm cov xwm txheej xws li esports thiab chaw taws teeb ua haujlwm, cov neeg siv xav tau kom du, precision, durability, thiab txawm tias tus kheej tsim tau nce zuj zus. Kev lag luam tiam sis qhia tias cov nas ncoo suav nrog cov khoom siv qis qis qis dua -cov ntaub ntawv sib txhuam, kev sib txuas ntawm wireless charging functionality, los yog eco- cov ntaub ntawv siv tau zoo dua qub tau tshwm sim los ua cov lus qhia tseem ceeb rau kev sib tw sib txawv.
Outlook: Embracing lub voj voog tshiab ntawm "Quality-Triven" Kev Loj Hlob
Xyoo 2026, kev lag luam roj hmab thiab yas tau txav deb ntawm lub sijhawm ntawm kev loj hlob ntau. Rau cov lag luam, lub cav ntawm kev loj hlob yav tom ntej yog tsis nyob rau hauv kev nthuav dav, tab sis nyob rau hauv kev ua tiav kev ntes cov nthwv dej ntawm cov khoom siv ntsuab tshiab, kev ua haujlwm ntawm cov khoom lag luam segmentation, thiab kev tsim khoom ntse. Txawm hais tias nws tau txais txiaj ntsig yoga mats nrog ntau tus phooj ywg ib puag ncig TPE lossis cov khoom siv roj hmab ntuj, lossis siv cov nas ncoo nrog cov ntsiab lus ergonomic lossis sustainability, txhim kho cov khoom muaj nqis los ntawm kev tsim kho thev naus laus zis yog txoj hauv kev tseem ceeb kom tsis txhob muaj kev cuam tshuam "kev cuam tshuam" thiab coj mus rau kev lag luam "tshiab xiav dej hiav txwv."
